Welcome to
Transformative Tennis™
by play tennis!™
I’m Frederic Dewitte, a former world-ranked tennis player and mindset coach to Grand Slam champions.
Allow me to help you break through your limits on and off the court through a one of a kind approach to self mastery.
In the video above, Stefanos Tsitsipas expresses the core essence of our Mindset Coaching through tennis.
From June 23 - September 12 at Club Med Kiroro Grand in Hokkaido, Japan
| Program | Mindset Tennis Camp | Mindset Fitness Tennis Camp | Mindset, Fitness & Future Development Tennis Camp | Mindset Transformative Tennis™ |
|---|---|---|---|---|
| Mindset Shift | ✔ | ✔ | ✔ | ✔ |
| Tennis Technique | ✔ | ✔ | ✔ | ✔ |
| Tennis Strategy | ✔ | ✔ | ✔ | ✔ |
| Speed, Agility, Quickness (Fitness) | ✔ | ✔ | ✔ | |
| Customized Development Plan | ✔ | ✔ | ||
| Monthly Private Training (1 Year - 5 days per Month, 3 hours per day) | ✔ | |||
| Weekly Calls (1 Year, 30 minutes per week) | ✔ | |||
| Duration | 5 Days (3 hours per day) | 5 Days (3 hours per day) | 5 Days (3 hours per day) | 1 Year |
| Location | Club Med Kiroro Grand | Club Med Kiroro Grand | Club Med Kiroro Grand | Club Med Kiroro Grand / Club Med Kabira |
| $9,500 Buy Now | $11,500 Buy Now | $15,950 Buy Now | $65,000 Buy Now | |
| What is it? | World Class Tennis Instruction with Emphasis on Mindset. | World Class Tennis Instruction with Emphasis on Fitness and Mindset. | World Class Tennis Instruction with Emphasis on Fitness, Mindset and Long-term On/Off Court Development. | World Class Tennis Instruction with Emphasis on Fitness, Mindset, Long-term On/Off Court Development, Monthly 5-Day Training and Weekly 30 Min Calls for 1 Year. |
Please enter your desired dates on the payment page.
Package prices do not include your accommodations.
We will send you a separate invoice for accommodations.
Travel costs not included.
Mindset Transformative Tennis™ plan: 1 year duration of weekly calls starts on the date of the first call.
Boost Your Camp with an Emphasis on Mindset
What is it?
- Building a strong technical foundation.
- Developing tactical awareness and execution.
- Nurturing an attentive, open-minded, resilient, problem-solving on/off-court mindset.
- Enjoy an all-inclusive vacation at Club Med Kiroro Grand.
Boost Your Camp with an Emphasis on Mindset Solidified through Fitness
What is it?
- Building a strong technical foundation.
- Developing tactical awareness and execution.
- Nurturing an attentive, open minded, resilient, problem solving on / off-court mindset by facing and overcoming fatigue and discomfort experienced during physically demanding tennis-specific footwork and plyometric exercises.
- Enjoy an all-inclusive vacation at Club Med Kiroro Grand.
Mindset, Fitness & Future Development Tennis Camp
$15,950
Mindset Solidified through Fitness with a Long-Term Vision
Boost Your Camp with an Emphasis on Mindset Solidified through Fitness and a Customized Development Plan
What is it?
- Building a strong technical foundation.
- Developing tactical awareness and execution.
- Nurturing an attentive, open minded, resilient, problem solving on / off-court mindset by facing and overcoming fatigue and discomfort experienced during physically demanding tennis-specific footwork and plyometric exercises.
- Joint development of short and long term on / off court-goals to approach the student to his / her ideal self.
- Enjoy an all-inclusive vacation at Club Med Kiroro Grand.
Mindset Transformative Tennis™
$65,000
Transformative Change through 1 Year of Private Tennis-Based Mindset Coaching
Boost Your Camp with an Emphasis on Mindset Solidified through Fitness, a Customized Development Plan, Monthly Private Training and Weekly Calls for 1 year.
What is it?
- Building a strong technical foundation.
- Developing tactical awareness and execution.
- Nurturing an attentive, open minded, resilient, problem solving on / off-court mindset by facing and overcoming fatigue and discomfort experienced during physically demanding tennis-specific footwork and plyometric exercises.
- Joint development of short and long term on / off court-goals to approach the student to his / her ideal self.
- 1 Year of Monthly Private Training (5 days - 3 hours per day - customizable dates at either Club Med Kabira or Club Med Kiroro Grand)
- 1 Year of Weekly Calls (30 min.) to discuss progress, points to improve, assessment of perceived positive and negative on / off-court synchronicities.
What is Mindset Coaching?
Mindset coaches use various methods to help you achieve success in your life. Some common approaches use neuroscience based tools such as Neuro Linguistic Programming, Cognitive Behavioral Therapy and Hypnosis. You may have heard of some household names such as Tony Robbins, Robin Sharma and Ed Mylett.
What Kind of Mindset Coaching is This?
- Frederic Dewitte happens to use tennis as a means to uncover your blocks and find solutions to move you forward.
- Why tennis? Frederic has been ranked as high as 138th in the world as a junior tennis player and has 30 years’ experience in the sport.
- Tennis performance is highly dependent on mindset. Observing a students’ on court responses to various stimuli from opponents, environment and coach feedback can give crucial insight into an individuals’ internal paradigm.
- Fred’s view of tennis as a microcosm of life is the premise to his method. Through his expertise in the sport and refined inferential observations, he helps students identify potential blocks in leading an exceptional life by honing in on prominent on-court patterns.
Here, Carlos Alcaraz explains that his off-court improvement in English and on-court success come from the same source : His Mindset that learns from mistakes.
But I’ve Never Played Tennis Before…
- Your level of interest or ability in tennis is irrelevant. In this context, tennis is simply a tool to see clearer into your mindset. If you have little or no tennis experience, you may however, discover a new passion.
- If you already play tennis, expect parallel improvement in your game and life as Fred helps you notice habits potentially common to both.
- With a keen eye that notices and empathizes with students’ moment-to-moment unconscious on-court decisions, Fred non-judgmentally explores the lens through which a person’s may be viewing their world and the impact it could be having on them.
- The means : a festive, energetic, joyful tennis experience interspersed with key moments of self-understanding that transcend the tennis court.
- The result : Noticing and releasing of counterproductive habits that stray you from your vision of success; noticing and nurturing of productive habits that approach you towards aforementioned vision.
Biography
Frederic Naoki Dewitte Sato
- Former World Junior Ranking : 138
- Former Japan Junior Ranking : 4
- Former US Junior Ranking : 4
- Fred has coached Olympian and world #20 Japanese female tennis player and Roland Garros (French Open) doubles finalist, Makoto Ninomiya.
- Fred has coached 2023 Roland Garros (French Open) mixed doubles champion, female Japanese tennis player, Miyu Kato.
Fred with his father in San Diego, California
Fred’s students, 2018 French Open Doubles Finalist Makoto Ninomiya and 2023 French Open Mixed Doubles Champion Miyu Kato representing Japan with former world #1 Naomi Osaka and Kurumi Nara.
Fred with childhood friends Kei Nishikori (former world #4) and Japan National Junior Champion Ken Nakahara.
Frederic Dewitte is a professional tennis coach who has reached a ranking of 138 in the world as a junior tennis player. In 2011, he established his tennis academy “play tennis! California” in San Diego, California and directed it until 2018, when he began touring international events with top female Japanese players.
Fred was born in Club Med in Floreal, Mauritius where his French father was Chef de Village (resort manager) and Japanese mother was tennis instructor at a resort called La Pointe aux Cannoniers. Fred is fluent in French, Japanese and English and today instructs in all languages.
Fred spent the first 10 years of his life living at various Club Med resorts, and comes from the multicultural atmosphere that is uniquely Club Med. As a 6-year old child, he started playing tennis at Club Med Sonora Bay. He later began serious training on Club Med Sandpiper’s tennis courts from 1996 - 2002, where he trained with today’s top players such as Kei Nishikori.
Fred has a strong resume as a player in Japan, becoming champion at the Tokyo level, finalist at the regional level and a quarterfinalist at the national level. He has officially competed as a representative of Japan at major events such as the Australian Open and has wins over former world #12 Viktor Troicki and other top players.
Fred received a full scholarship to play Division 1 tennis at California Polytechnic State University, where he studied international affairs and psychology, placing in the top 10% of his class.
After two decades developing himself as a coach, he is now linking the world of professional tennis and Club Med by pioneering a high performance tennis academy at Club Med Kiroro Grand in Hokkaido, Japan.
Fred (Japanese name : Naoki Sato) has competed alongside current top players such as Novak Djokovic and Fabio Fognini.
Methodology
Fred’s teaching methodology naturally derives from his Club Med roots. His resort upbringing provided rich environments full of contrasts which positively influenced his tennis development. Assimilation of various languages, music, dances, experimenting with land and water sports and noticing interdisciplinary links molded Fred into the player and coach he is today. Combining this background with modern best practices in high performance tennis results in the methodology endorsed by Fred.
Realizing that tennis can reveal parts of an individual that even he or she themselves are unconscious of, Fred has expanded his scope of students to include recreational and beginner players. The end goal for these students is not a top 10 world tennis ranking as may be the case for his other junior and professional protégés. Aspiring and current professional players have tennis excellence as a target and find that their mindset has been molded into that of a champion as a byproduct. As for recreational players, the formula is reversed: professional and personal excellence through mindset development is the goal, with tennis simply acting as a mirroring tool to reveal analogous patterns in an individual’s daily life.
What does a play tennis!™ group lesson look like?
Positive Energy, Dynamic Drills, World-Class Instruction.
We believe all students should have a smile and an athletic experience as the core of every training session. Within this setting, key concepts and techniques are conveyed to aid every student’s development into a modern tennis player.
Why? Through years of instructional experience, we’ve found that learning the technical aspects of tennis requires a degree of losing oneself in the fundamental joy of the sport. Within this zone of “flow” one is most effectively and naturally able to learn.
Lessons begin with gradually intensifying hand-fed ball exercises with incrementally specific timely feedback targeted at each player’s idiosyncratic tendencies. Next, racket-fed exercises add variation and spontaneity to the experience, encouraging natural instinctive abilities to surface unfiltered. Cooperative and competitive game scenarios are incorporated to develop awareness of consistency versus aggressiveness. Technical and tactical feedback continue to be balanced by an equally present emphasis on a can-do mindset open to possibilities on and off the court. Lessons conclude with adapted cardio intensive exercises or match play depending on students’ levels.
Lessons include rallying, technical analysis and tactical development adapted to each player’s unique characteristics. With a maximum student to coach ratio of 4:1, quality instruction is ensured.
A Message from Fred
I wish all students play free on the court so that they can be free off court. For me, “free on the court” means the ability to express one’s true nature through tennis. I’ve found through the evolution of my own tennis that intangibles such as positive thought, rhythm, confidence and spontaneous creativity tend to transfer seamlessly between the tennis court and one’s moment-to-moment life experience. I believe seeing the clearness of this analogy can unlock untapped potential on both fronts in domino effect-like sequence. Will you fearlessly attack the floating mid court ball or will you create reasons to slice defensively and retreat backwards? If you miss, will you slump your shoulders in regret or tune in to the innate adaptive intelligence of your body constantly seeking a receptive ear to its optimistic messages of perseverance. If you “miss” in life, what is your reaction? Through my lenses, the answer has always been to step forward, to dance, to laugh at your mistakes, learn and improve. Are you a parent to a young player? Talent can be hidden anywhere regardless of socioeconomic status. So can ambition - the kind that can take a player to the top of the world. Given my position, I consider it a social responsibility to create an environment where youth with such qualities are given a realistic chance be discovered and to flourish. To realize this vision is exactly what I am here to do. Let’s have fun!