THE N°1
TENNIS ACADEMY
IN ASIA
Frederic Dewitte is a former world ranked tennis player and current touring coach to Grand Slam level professionals.
Break through your limits on and off the court through a one-of-a-kind approach to both tennis and self-mastery.
Globally recognized, the play tennis!™ Academy founded by Frederic Dewitte stands as a beacon of athletic excellence. Situated on the tropical Ishigaki Island in Japan, the 46-acre facility offers a one-of-a-kind environment centered around tennis, water sports, and entertainment—fostering innovation and talent in aspiring athletes. For over 15 years, the Academy has guided hundreds of international players toward achieving their goals through customized tennis and academic programs designed to meet each individual’s needs.
Crafting Champions on the Global Stage
From Roland Garros to Olympic courts, Frédéric Dewitte's coaching legacy is written in the victories of world-ranked athletes. Witness the journey of elite players shaped by his vision, precision, and passion for excellence.
Two stunning locations in the northern and southernmost regions of Japan.
Our academies are situated within the luxurious Club Med resorts of Kiroro Grand and Kabira, in unique environments ideal for developing tennis players of all ages and levels.
“At play tennis!™, we believe in a clear analogy between the tennis court and life, and that capitalizing on this link can unlock parallel unrealized potential on both fronts in exponential fashion.”
- Frederic Dewitte
Our Professional Players
Frederic Dewitte has coached Olympian and world #20 Japanese female tennis player and Roland Garros doubles finalist, Makoto Ninomiya as well as 2023 Roland Garros mixed doubles champion, female Japanese tennis player, Miyu Kato.
2018 Roland Garros Finalist
Makoto Ninomiya (left)
2023 Roland Garros Champion
Miyu Kato (left)
Ninomiya (far right) and Kato (far left) participating in the Fed Cup alongside Naomi Osaka
Our Camps
The play tennis!™ by Frederic Dewitte Academy offers a range of custom tailored programs to suit your goals, no matter your age or level. If you are an adult recreational player, you will find keys to excel on court as well as in your off court professional life. If you have a junior ready to commit to what it takes to reach the world’s elite, we are here to guide you through the process.
Fred with childhood friends Kei Nishikori
(former world #4) and Japan National Junior Champion Ken Nakahara.
Our Coaches
Our academy often welcomes prominent tennis figures to inspire both our adult and junior students, offering a glimpse of what they, too, can achieve. These athletes not only demonstrate world-class techniques but also share their experiences competing against the best players on the grandest stages. Hearing these firsthand stories leaves a powerful impression, making it a priceless experience for young and adult players alike as they learn about the journeys and challenges these tennis stars overcame on their way to success.
Takanobu Fujii
3 victories versus Kei Nishikori
Former World #74 Junior Ranking
Ken Nakahara
Japan National Junior Champion
Maki Arai
Former World #196 WTA Ranking
Japan National Doubles Finalist
Kyoko Nagatsuka
Former World #28 WTA Ranking
Olympian
Michihisa Onoda
Former World #301 ATP Ranking
Former Japan #3 Ranking
Taichi Wada
Japan National Junior and Collegiate Champion
Takanobu Fujii
3 victories versus Kei Nishikori
Former World #74 Junior Ranking
Ken Nakahara
Japan National Junior Champion
Maki Arai
Former World #196 WTA Ranking
Japan National Doubles Finalist
Kyoko Nagatsuka
Former World #28 WTA Ranking
Olympian
Michihisa Onoda
Former World #301 ATP Ranking
Former Japan #3 Ranking
Taichi Wada
Japan National Junior and Collegiate Champion
Tennis and School Program
Our Tennis and School Program fuses academic and sports education into a cohesive year round program which includes tournaments and a specifically tailored curriculum. The aim of the program is to mold each student into a multifaceted individual capable of succeeding on and off the court. After graduating, the child will be well equipped to either join the professional tour or attend a U.S. university with scholarship.
Our philosophy focuses on creating mentally resilient student-athletes that can face daily challenges head on. Through tennis, our graduates learn the importance of adopting responsibility for one’s actions, mindset and relationships. Upon completion, our students are ready to continue their professional tennis careers or join the business world.
Tennis and School Program
Our Tennis and School Program fuses academic and sports education into a cohesive year round program which includes tournaments and a specifically tailored curriculum. The aim of the program is to mold each student into a multifaceted individual capable of succeeding on and off the court. After graduating, the child will be well equipped to either join the professional tour or attend a U.S. university with scholarship.
Our philosophy focuses on creating mentally resilient student-athletes that can face daily challenges head on. Through tennis, our graduates learn the importance of adopting responsibility for one’s actions, mindset and relationships. Upon completion, our students are ready to continue their professional tennis careers or join the business world.
Biography
Frederic Naoki Dewitte Sato
Fred with his father in San Diego, California
Fred’s students, 2018 French Open Doubles Finalist Makoto Ninomiya and 2023 French Open Mixed Doubles Champion Miyu Kato representing Japan with former world #1 Naomi Osaka and Kurumi Nara.
Fred with childhood friends Kei Nishikori (former world #4) and Japan National Junior Champion Ken Nakahara.
Frederic Dewitte is a professional tennis coach who has reached a ranking of 138 in the world as a junior tennis player. In 2011, he established his tennis academy “play tennis! California” in San Diego, California and directed it until 2018, when he began touring international events with top female Japanese players.
Fred was born in Club Med in Floreal, Mauritius where his French father was Chef de Village (resort manager) and Japanese mother was tennis instructor at a resort called La Pointe aux Cannoniers. Fred is fluent in French, Japanese and English and today instructs in all languages.
Fred spent the first 10 years of his life living at various Club Med resorts, and comes from the multicultural atmosphere that is uniquely Club Med. As a 6-year old child, he started playing tennis at Club Med Sonora Bay. He later began serious training on Club Med Sandpiper’s tennis courts from 1996 - 2002, where he trained with today’s top players such as Kei Nishikori.
Fred has a strong resume as a player in Japan, becoming champion at the Tokyo level, finalist at the regional level and a quarterfinalist at the national level. He has officially competed as a representative of Japan at major events such as the Australian Open and has wins over former world #12 Viktor Troicki and other top players.
Fred received a full scholarship to play Division 1 tennis at California Polytechnic State University, where he studied international affairs and psychology, placing in the top 10% of his class.
After two decades developing himself as a coach, he is now linking the world of professional tennis and Club Med by pioneering a high performance tennis academy at Club Med Kiroro Grand in Hokkaido, Japan.
Fred (Japanese name : Naoki Sato) has competed alongside current top players such as Novak Djokovic and Fabio Fognini.
Methodology
Fred’s teaching methodology naturally derives from his Club Med roots. His resort upbringing provided rich environments full of contrasts which positively influenced his tennis development. Assimilation of various languages, music, dances, experimenting with land and water sports and noticing interdisciplinary links molded Fred into the player and coach he is today. Combining this background with modern best practices in high performance tennis results in the methodology endorsed by Fred.
Realizing that tennis can reveal parts of an individual that even he or she themselves are unconscious of, Fred has expanded his scope of students to include recreational and beginner players. The end goal for these students is not a top 10 world tennis ranking as may be the case for his other junior and professional protégés. Aspiring and current professional players have tennis excellence as a target and find that their mindset has been molded into that of a champion as a byproduct. As for recreational players, the formula is reversed: professional and personal excellence through mindset development is the goal, with tennis simply acting as a mirroring tool to reveal analogous patterns in an individual’s daily life.
What does a play tennis!™ group lesson look like?
Positive Energy, Dynamic Drills, World-Class Instruction.
We believe all students should have a smile and an athletic experience as the core of every training session. Within this setting, key concepts and techniques are conveyed to aid every student’s development into a modern tennis player.
Why? Through years of instructional experience, we’ve found that learning the technical aspects of tennis requires a degree of losing oneself in the fundamental joy of the sport. Within this zone of “flow” one is most effectively and naturally able to learn.
Lessons begin with gradually intensifying hand-fed ball exercises with incrementally specific timely feedback targeted at each player’s idiosyncratic tendencies. Next, racket-fed exercises add variation and spontaneity to the experience, encouraging natural instinctive abilities to surface unfiltered. Cooperative and competitive game scenarios are incorporated to develop awareness of consistency versus aggressiveness. Technical and tactical feedback continue to be balanced by an equally present emphasis on a can-do mindset open to possibilities on and off the court. Lessons conclude with adapted cardio intensive exercises or match play depending on students’ levels.
Lessons include rallying, technical analysis and tactical development adapted to each player’s unique characteristics. With a maximum student to coach ratio of 4:1, quality instruction is ensured.
A Message from Fred
I wish all students play free on the court so that they can be free off court.I’ve found through the evolution of my own tennis that intangibles such as positive thought, rhythm, confidence and spontaneous creativity tend to transfer seamlessly between the tennis court and one’s moment-to-moment life experience. I believe seeing the clearness of this analogy can unlock untapped potential on both fronts in domino effect-like sequence. Will you fearlessly attack the floating mid court ball or will you create reasons to slice defensively and retreat backwards? If you miss, will you slump your shoulders in regret or tune in to the innate adaptive intelligence of your body constantly seeking a receptive ear to its optimistic messages of perseverance. If you “miss” in life, what is your reaction? Through my lenses, the answer has always been to step forward, to dance, to laugh at your mistakes, learn and improve. Are you a parent to a young player? Talent can be hidden anywhere regardless of socioeconomic status. So can ambition - the kind that can take a player to the top of the world. Given my position, I consider it a social responsibility to create an environment where youth with such qualities are given a realistic chance be discovered and to flourish. To realize this vision is exactly what I am here to do. Let’s have fun!
Level Up From Anywhere
Online Tennis Lesson with Frederic Dewitte
Frederic will watch your game, identify your strengths, address any technical issues and consider any underlying overarching perspective-related blocks that may be affecting your performance.
Get in touch, let us know how we can help